Born
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Portfolio

I am an experienced creative professional working in Hamilton, Ontario specializing in brand strategy, design, marketing and photography.

 

Bringing brands to life and life to brands.

My name is Drea Baptiste and I am an experienced creative professional working in Hamilton,Ontario specializing in brand strategy, design, marketing and photography.  I believe in a strategy-driven approach that 'starts with why' and growing brands grounded in simplicity, beauty, and intention. I like to nurture collaborative relationships with entrepreneurs and organizations that are passionate about their craft or mission. The most rewarding part of what I do is seeing a unique brand experience come to life.

Please note: I am not accepting any new projects for 2024.

 

Inspired by music

TeeRexShop
Hamilton, ON

TeeRex Shop is an online store owned by two music lovers who collaborate with local artists to design custom t-shirts inspired by their favourite albums. Each exclusive t is available for purchase through their Facebook shop. 

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Getting in the mood

A variety of illustrations and graphics with a strong colour palette of black, white and red established the visual mood and reflects the the brand's powerful appreciation for music and art.

 
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Making a mark

The logotype features a hand-brush quality and complements the 'artistic' nature of the T-shirts. Keeping things simple was important for legibility and for a variety of uses including t-shirt tags, packaging and online marketing. 

 
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Logo on t-shirts

On the left, amazing artwork from @domlasoul featuring @kendricklamar's Untitled Unmastered. On the right, inspired by the classic album #theScore by #Fugees, featuring artwork by Mara Shaughnessy.

On the left, amazing artwork from @domlasoul featuring @kendricklamar's Untitled Unmastered. On the right, inspired by the classic album #theScore by #Fugees, featuring artwork by Mara Shaughnessy.

On the left, artwork by @boyroland inspired by The Beatles' Abbey Road. On the right, Marvin Gaye's What's Going On.

On the left, artwork by @boyroland inspired by The Beatles' Abbey Road. On the right, Marvin Gaye's What's Going On.

 

 

BRAND IDENTITY, FASHION/BEAUTYDrea Baptiste